Insights
Cerulean was represented by Michelle Wing-Evans at The Urban Developer Hotel Summit, where industry leaders gathered to explore the evolving dynamics of hotel development and urban hospitality across Australia.
One of the most impactful sessions came from Angela Biddle, Principal at Hassell, who spoke on the importance of placemaking, authenticity, and guest-driven design in today’s mixed-use and hotel environments. Her call for more thoughtful, inclusive, and enduring hotel spaces directly aligns with the values we bring to our current projects.
Her insights echoed through Project Erskine, Cerulean’s ongoing transformation of the former Bank of China building into a 152-key boutique hotel in Sydney’s CBD. With food & beverage venues on the ground and rooftop levels, the project is a vibrant example of adaptive reuse, urban activation, and carefully curated guest experience—hallmarks of modern precinct-making.
As client-side Development & Project Managers, Cerulean brings strong sector experience to this space. The team have led high-profile hotel programs across Australia and overseas, combining strategic foresight with operational insight. Their expertise is central to delivering venues that are not only beautiful, but compliant, commercial, and culturally grounded.
Angela Biddle’s keynote reminded us, that success in this sector hinges on building for both place and people—something we’re proud to bring to life through Project Erskine and other transformation programs.
🌐 Learn more about Cerulean’s work in hotel and mixed-use precincts at www.ceruleanppl.com
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